Starbucks

As a personal design exercise, Jess Miller explored packaging concepts for Starbucks coffee and Tazo tea. The goal was to reimagine the visual identity of established products by combining bold illustration, playful textures, and modern typography. Each concept pairs vibrant, hand-drawn artwork—such as exotic animals, botanicals, and fruit—with a clean, structured layout that highlights the brand’s premium feel.

Two bags of Starbucks ground coffee, one with a tiger illustration labeled 'Sumatra' and the other with a toucan illustration labeled 'Brazil,' with coffee beans scattered at the bottom.
A green package of Starbucks dark roast Sumatran coffee with a tiger illustration on the front, surrounded by leaves, with scattered coffee beans on a light green background.
A colorful tea tin featuring a citrus fruit and floral pattern, labeled 'TAZO Wild Sweet Orange' with description of herbal tea bags inside.
A green tin of Tazo Zen black tea with a floral design featuring white blossoms and green leaves, and text indicating it contains 20 tea bags.